This is how women are taking over the motor industry
Ten years ago, the job titles ‘social media influencer’ and ‘blogger’ didn’t exist but in 2017 it’s the preferred source of information. People trust other people’s opinions more than they trust marketing ploys, which is understandable. If you can relate to someone, chances are you’ll trust their opinion when they say they love or hate something. While there’s a big market for youth, beauty and fashion there’s also a market for females in the motor industry. Yes, you read that correctly – there are several Zoella’s of the motor industry and we’re going to tell you more about them.
Jody owns the website askpatty.com which is a website centered around helping women with their vehicles. From offering practical tips to helping you find women-friendly dealerships and servicing locations. We love this site because it offers practical advice and tips for female drivers. AskPatty also improves the automotive marketing industry and results in better offers for female drivers. We really do trust Jody’s opinion and business expertise and she’s also a social media specialist – she helps a number of different brands find their voices and keep their platforms in top condition.
Tara holds the prestigious title of editor-in-chief of vroomgirls.com and she contributes quite a bit of her time to the site. Tara has her own question and answers section in which she welcomes questions from drivers of all levels of experience. She answers them personally and gives people advice. Tara has an impressive portfolio in the creative industry too as she’s written for titles such as The New York Times, Esquire and Time Magazine. Aside from this incredible platform that she’s built – Tara has a long list of personal accomplishments including passing a number of advanced driving courses. These include the Porsche Sports Driving School’s Master Class, Maserati’s Advanced Driving School in Parma, Italy and BMW’s M Performance Driving School Advanced Course.
Anne is the boss lady behind women-drivers.com and her work has focused on making the car purchasing process easier and more enjoyable for women. She has over 20 years of experience working as a strategic product specialist for different companies. Her aim is to put women in touch with respectable car dealers who want to provide them with a quality service. Thanks to her hard work and dedication, thousands of women have had a more positive experience when purchasing new vehicles. Her work has been featured on shows such as The Oprah Winfrey Show and ABC News.
Jody DeVere, Tara Weingarten and Anne Fleming are just three girl bosses who are taking over the internet. Their practical resources are beneficial to women all over the world and we couldn’t be happier about it. Social media and blogging have become to extremely big market – there is a gap in the market for female motor experts. So, next time you want to buy a new vehicle or find out how to save some extra money on your vehicle’s upkeep, be sure to visit a female motor blogging website!